NFT fever has spread like wildfire over the world. For those unfamiliar, NFTs are digital assets that use blockchain to record asset ownership.
This rise in the NFT craze is not restricted to world-renowned celebrities; global brands are quickly jumping on board.
But, what exactly is a non-fungible token?
And what real prospects (if any) do they present to the enterprise sector?
You can read all about NFTs in our Beginner’s Guide To NFTs.
In general, NFTs let enterprises provide customers with digital product ownership.
Whether it’s a shoe, a merch, a Gap hoodie, or even a concert ticket.
Not only do celebrities support NFTs, but now even the most prominent chains and real-world brands have started getting their foot in the game.
Big organizations such as Coca-Cola, eBay, and Universal Music Group, are among the supporters.
While some brands are launching their NFT collectibles, a few Non-Blockchain big giants are creating their own NFT marketplaces.
Let’s first have a look at the brands that have launched their NFT collection:
Adidas Originals released its first NFT drop of digital and physical products in December 2021. For the NFT release, it collaborated with notable personalities in the NFT community, like the Bored Ape Yacht Club, money, and the crew behind Punks Comic.
The NFTs provided customers with virtual wearables for The Sandbox, a blockchain-based gaming universe, a physical hoodie, tracksuit, and gmoney’s trademark orange beanie.
In July 2021, Coca-Cola introduced a series of four NFTs to commemorate International Friendship Day, which falls on July 30.
These NFTs were animated, one-of-a-kind digital artworks that delivered multi-sensory experiences and unlocked surprise goodies upon purchase for the first owner.
Among the surprises were a ‘Coca-Cola Bubble Jacket Wearable’ that can be worn in the virtual reality platform Decentraland and a ‘Coca-Cola Friendship Card’ based on classic 1940s artwork.
Samsung indicated in the early weeks of January 2022 that it intends to provide substantial support for NFTs beginning with its 2022 TV lineup.
According to the press release, “In 2022, Samsung will launch the world’s first TV screen-based NFT explorer and marketplace aggregator, a pioneering platform that allows you to browse, purchase, and show your favorite art — all in one location.”
There are other brands like:
In a press release, Nike announced the acquisition of RTFKT Studios in December 2021, calling it “a leading brand that utilizes cutting edge innovation to offer next-generation collectibles that merge culture and gaming.”
McDonald’s US debuted its first NFT in November 2021 and released a limited edition of 10 McRib NFTs in the United States to commemorate the 40th anniversary of the McRib.
Burger King, Ray-Ban, Louis Vuitton, Pepsi, and Lamborghini are a few other giants who have dipped their toes in NFTs.
Now, let’s look at the brands creating their own NFT marketplaces.
GameStop has released the beta version of its non-fungible-token (NFT) marketplace, enabling gamers, developers, collectors, and other community members to buy, sell and exchange NFTs.
There are over 200 collections to browse in the new marketplace. The marketplace also has approximately 53,000 NFTs listed.
WWE Moonsault, an NFT marketplace, unveiled its first official NFT collection on June 3, 2022.
The limited-edition collection contains 10,000+ “NFT Flips,” each featuring a WWE Superstar associated with the HELL IN A CELL event.
The NFT Flips will be sold in “Cases” of three, randomized at minting, for $30 each Case on “Moonsault.”
The nascent football league will create and sell digital tokens representing its players, clubs, and coaches to increase fan participation.
In addition to the financial value of the NFTs, supporters who purchase them will be able to use them to access locked team Discord channels and receive free items.
Apart from these brands, Coinbase and NFL are also ramping up their paces to launch their marketplaces.
What does having multiple marketplaces mean? How are brands getting benefited?
Multiple marketplaces offer users a variety of NFTs to browse and trade, eventually leading to mass adoption.
NFTs benefit both fans and marketers because it allows loyal fanbases to gain exclusive access to their favorite brands and potentially earn money from them.
Companies can gain insight into those individuals and use NFTs as a marketing tool. Furthermore, it provides a new lucrative avenue for digital artists.
With NFTs, businesses allow their customers to invest in a community, allowing for a much deeper engagement than those who buy a subscription.
Will Roseon Have Its Own NFT Marketplace?
Continuing the streak of maintaining the interest of its users and offering them the latest tech has been Roseon’s #1 Priority. Recently, we’ve just sold our first NFT Collection – “RoseWear”, a set of 62 3D-rendered unique art pieces which is inspired by modern street fashion.
Roseon have already built its NFT Marketplace within Game Center, where users can buy and sell their own NFT game assets. In this month, Roseon will launch an INO (Initial NFT Offering) LaunchPad to help projects and creators launch their NFTs.
Roseon is planning to launch its own NFT marketplace.
Until then, you can register on the Roseon App and enjoy the perks of being a community member.
Web app: https://app.roseon.finance/
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