Virtual Influencers: The Future of Marketing

Virtual Influencers: The Future of Marketing

Would you believe that a 3D rendered character made of pixels earns over $12 Million on social media! Sounds crazy, right?

That’s how much some “Virtual Influencers” earn nowadays. Enticing, I know, but let’s first understand what these new celebrities are. By definition, virtual influencers or CGI influencers are fictional computer-generated people with human-like characteristics and personalities. They can either be purely made from computer programs or with the aid of actual humans via motion capture.

If you believe that virtual influencers will be the cause of the increase of joblessness in the market, you may need to rethink it. Technological improvements have been shown to change the job markets in history. Some people or professions may have disappeared, but there will always be new careers and new types of expertise to emerge.

Instead of just the ‘main character,’ a big team behind handles virtual humans most of the time. These teams consist of A.I. specialists, computer engineers, and marketing experts who can easily create a relatable backstory and personality for these influencers.

Let’s also discuss some of the benefits and shortcomings of these virtual influencers compared to real human influencers.

Advantages:

  • Lower costs to manage in clothing, style, and travel expenses.
  • Zero possibility of having a personal scandal that could negatively affect companies that hire them.
  • Brands and businesses only need to think about coordinating with the A.I.’s marketing team for proposals without worrying about having to please the ambassador themselves.
  • Timeless. Being computer-generated, virtual influencers are not affected by the passage of time and are virtually immortal. 

Disadvantages:

  • Being practically flawless – don’t age, flawless skin, perfect hair, might lead to unrealistic beauty standards amongst young consumers and instill poor self-esteem.
  • There are some expectations over virtual influencers, but at the same time, their perfect image could be their biggest weakness.
  • Emotions play a crucial role in influencing the market. Although they can be generated in videos or images showing emotion, virtual influencers cannot bring in a humane touch that real influencers can easily do.
AYAYI: The first metahuman in China

AYAYI: The first metahuman in China

The Beginning Of A New Era

Trevor McFedries and Sara Decou co-founded Brud in 2016 and created the first computer-generated social media influencer, Lil Miquela. One of the first popularized virtual influencers that now boasts over 3 million Instagram followers. Miquela was one of the 25 most influential people on the internet by time in 2018. 

She has collaborated with fashion brands like Calvin Klein and Prada. Lil Miquela has also released various tracks such as “Not Mine” in 2017, while her first music video, “Hard Feelings,” was released in 2021 at Lollapalooza’s online fest. Considering the current blockchain developments, we might not be far from seeing Lil Miquela releasing NFT music. 

Talking about NFTs in general, Brud has actually released an NFT art of Lil Miquela entitled “Rebirth of Venus.” The piece tries to connect the virtual influencer, a machine-made artist in the human world, to Venus, a Roman goddess that walked amongst the humans in mythology. 

Since late October 2021, DapperLabs – the team behind Crypto Kitties, one of the first play-to-earn games that utilized NFTs even before Axie Infinity, has acquired Brud. Working under Dapperlabs, Brud was assigned to head the Dapper Collectives, aiming to take NFTs to the mainstream. 

Aside from Lil Miquela, other virtual influencers have also dabbled onto NFTs. Rae 蕊, another hyper-realistic virtual influencer from Singapore has released a ‘selfie’ NFT series on Mintable called “Take a Byte.”

Kizuna A.I. is one of the earliest known VTuber (virtual YouTuber) dating as far back as 2016. Moving away from the humanoid art style, Kizuna showcases a Japanese ‘anime style’ in her videos and still images. Albeit not directly showing herself, Kizuna A.I. has previously entered OpenSea in her partnership with Metaani to launch an NFT collection. This project now boasts 149 $ETH volume traded, with the trades still being active up to date.

Roselynn – A Hero and Virtual Influencer

Taking importance of this trend, Roseon has also released its own virtual influencer, Roselynn

Roselynn, a half-human half-elf, was first introduced as one of the main characters of Roseon’s own metaverse and virtual theme park, WonderLand. She has also appeared as an NFT character in Zombie Warriors and external games like Billionaire Plus.

As a virtual influencer and an NFT character herself, part of Roselynn’s main goal includes educating and sharing insights about NFTs, GameFi, and metaverses.

Learn more about us: Website | Twitter | Whitepaper | Telegram | Facebook

Related Articles

RoseonX x Intract Mini Trading Competition

RoseonX x Intract Mini Trading Competition

Join RoseonX and Intract on Polygon zkEVM for an exclusive event packed with rewards! Complete tasks, conquer our mini trading competition, and grab your share of 2000 MATIC, $1000 in ROSX, XPs and ROSP Airdrop points 🔥

Roseon World to publish a feed with the latest insights and content from the UpOnly media arm

Roseon World to publish a feed with the latest insights and content from the UpOnly media arm

We are thrilled to introduce an exciting content initiative with play-to-earn and Metaverse data directory UpOnly. UpOnly recently launched a media arm which will operate alongside their industry-leading data services.

At Roseon World, we are committed to providing insightful and engaging content surrounding the rapidly growing blockchain gaming world. As part of these efforts, we will begin integrating a feed which will publish all news and insights produced by the UpOnly media team. These efforts will help bring the latest information on a quickly evolving sector to our 100,000+ audience.

The feed will incorporate a pop-up window which will allow Roseon World users to view and easily discern the latest updates from the blockchain gaming world. This will allow our users to be proactive in responding to market developments and expose themselves in a sophisticated way to this disruptive field.

UpOnly is lining up to be the leading source of high-quality analysis and information in the world of blockchain gaming. We are excited to integrate their exemplary content into our robust infrastructure and further serve GameFi users and the wider blockchain community.

Learn more about UpOnly: Website | Twitter | Telegram

About Roseon World

Roseon World is the entire ecosystem covering Roseon’s developments in simplifying our users’ crypto journey. Our one-stop solution to all crypto needs is accessible via mobile or web (WonderApp), and soon, with our very own metaverse (WonderLand). Our intuitive but user-friendly UI eases the adoption of newcomers to our ecosystem.

Learn more about us: Website | Twitter | Whitepaper | Telegram | Discord | Facebook

Related Articles

RoseonX x Intract Mini Trading Competition

RoseonX x Intract Mini Trading Competition

Join RoseonX and Intract on Polygon zkEVM for an exclusive event packed with rewards! Complete tasks, conquer our mini trading competition, and grab your share of 2000 MATIC, $1000 in ROSX, XPs and ROSP Airdrop points 🔥

Metaverse: The New World Everybody’s Talking About

Metaverse: The New World Everybody’s Talking About

In 1992 when the internet was new, American novelist Neal Stephenson spoke about virtual reality. A virtual world where people use digital avatars to work, play and live online. He called it the Metaverse.

Metaverse is a blend of the word Meta meaning ” beyond” and verse from “universe.” He said the Metaverse would be the successor of the internet and would be an escape from a dystopian reality.

2022 is poised to be the year of Metaverse, a technology-based Augmented Reality space that could change how you live and interact forever.

What exactly is Metaverse?

Think of Metaverse as an internet that you are looking at and living in. Your digital avatar will help you interact with Metaverse.

Instead of watching or reading about a topic, you will be experiencing and doing those actions yourself digitally with other people interested in being part of your experience.

Let’s simplify it further:

Imagine you have been stuck in a lockdown away from your family; how do you stay in touch with them?

Through video calls, that’s the closest you can be today, and it’s not close enough, you know that. You feel left out as your family sits together for a meet or plays a card game.

The Metaverse promises to change that!

In Metaverse, you can meet your family in a virtual space. You can play that game in a digital avatar, make actual movements, and conversations can also happen.

This is what the Metaverse offers.

 

Experience – more than just sight and sound

Video game giants like Roblox, GTA, Fortnite have had this Metaverse concept for a while now with their own virtual worlds, virtual economies, virtual currencies, storylines, and characters.

The Metaverse may also have some gaming elements, but it will not be a video game. It will be a cyberspace where reality meets imagination. 

The characters will be real human beings, but their world will be entirely fictional, consisting of virtual elements that parallel real life.

According to Mark Zuckerberg, “Metaverse will be a teleportation device where you can explore a virtual world while being physically present at home.”

Will there be one Metaverse or different Metaverses?

Going by the kind of investments being made, it’ll be safe to say that we will be spoilt for choice. There are different virtual worlds in the making, Facebook wants to be the biggest one, but it is not the only one in pursuit.

Many tech-heavy mates are at it.

For instance, Apple is working on an advanced gadget that can revolutionize the Metaverse experience as per the reports.

Google is building its own unique Metaverse.

Microsoft is also in the race and aims to create its digital world, known as “Mesh.” Microsoft will incorporate this virtual experience directly into Microsoft teams.

Disney is also creating a Disney Theme Metaverse; it would extend Disney’s Films and Streaming Service.

Even governments are placing their bets on the Metaverse.

In 2021, the South Korean government announced the creation of a national Metaverse alliance aiming to bring the different virtual worlds into one umbrella.

Barbados is one step ahead and plans to set up its Embassy in the Metaverse.

In the United States, the city of Santa Monica partnered with a Metaverse company to launch a digital version of Santa Monica where users will be rewarded for collecting hidden items located in the virtual city.

Conclusion

Metaverse is not just an experiment by tech geeks. It’s becoming an inevitable alternative to reality. Resisting it or being in denial might be a bad idea.

Metaverse promises to give people a second life of sorts in an online world where they can interact, meet, shop, party, or even build a house if they want to, but it will all be virtual.

Learn more about us: Website | Twitter | Whitepaper | Telegram | Discord | Facebook

Related Articles

RoseonX x Intract Mini Trading Competition

RoseonX x Intract Mini Trading Competition

Join RoseonX and Intract on Polygon zkEVM for an exclusive event packed with rewards! Complete tasks, conquer our mini trading competition, and grab your share of 2000 MATIC, $1000 in ROSX, XPs and ROSP Airdrop points 🔥

Zombie Warriors: Shoot Your Way To Success

Zombie Warriors: Shoot Your Way To Success

Roseon’s 2nd mini-game – Zombie Warriors, will officially start its beta phase on March 15th, 2022. Zombie Warriors is a type of hyper casual game that offers our users instant gameplay with its simple mechanics. Following our Engage-to-Earn principle, users only need a few minutes to finish a level and earn Rose Points – moving away from the long grinding hours that most P2E games require.

  • Testing period runs from March 15 th to March 31st, 2022
  • Only the Free Playable Character is available to use. 
  • Up to 20 levels will be released.

During the beta testing phase, we will also run the ‘Shoot Your Way to Success’. Users will compete for a separate leaderboard where the top users will share a reward pool of approximately 700 BUSD.

HOW TO EARN POINTS

Creative Route

  • Submit screenshots, fan art, memes or any digital image content on social media. (1 point)
  • Share on social media (Facebook, Twitter or other SNS) any digital content with the hashtags #RoseonWonderApp #ZombieWarriors. Make sure that the settings are set to public. (2 points)
  • Create and share game video content on hosting sites (YouTube, Tiktok) with the hashtags #RoseonWonderApp #ZombieWarriors (5 points)

Competitive Route

  • Rush through the levels and aim for the top! Share a screenshot of your milestones while using the hashtags #ChallengeAccepted #ZombieWarriors #RoseonWonderApp
  • Level 5 (1 point)
  • Level 10 (1 point)
  • Level 15 (3 points)
  • Level 20 (5 points)

Submit your entries on this GOOGLE FORM.

REWARDS

The Top 10 Players each campaign week will receive the following rewards:

  • Top 1: 100$ BUSD
  • Top 2 – 5: 30$ BUSD/user
  • Top 6 – 10: 200 ROSN/user

Campaign Week: 15th – 22nd March, 2022

Announcement: Kick-off Announcement (15th March) – Closed Announcement (22nd March)

Reward Distribution: 31st March

Campaign Week: 23rd – 30th March, 2022

Announcement: Kick-off Announcement (23rd April) – Closed Announcement ( 30th March)

Reward Distribution: 31st March

TERMS & CONDITIONS

  1. The campaign is limited to 1,500 whitelisted users only.
  2. Each user can only use a picture/video ONCE. Multiple usage will render the user disqualified.
  3. Each user can only claim the level achievements ONCE. Multiple submissions of the same level will render the user disqualified.
  4. Make sure to follow and complete all tasks required on the gleam campaign to be considered for the leaderboard.
  5. Any other fraudulent acts including, but not limited to the use of bots will render the user disqualified.
  6. Rewards will be sent directly to the users’ in-app wallet.
  7. By submitting any and all image and video materials to the gleam campaign, the user gives Roseon World the right to use said materials for marketing purposes in the future.

DOWNLOAD THE ROSEON WONDERAPP

Google Play: https://play.google.com/store/apps/details?id=roseon.finance

App Store: https://apps.apple.com/vn/app/roseon-finance/id1559440997

Web app: https://app.roseon.finance/

 

ABOUT ROSEON WONDERAPP

ROSEON WONDERAPP is a one-stop solution to all your crypto investments’ needs, available on Android and iOS. The WonderApp boasts a user-friendly UI for its features such as swap, bridge, yield aggregator, and managing the users’ digital assets. Its recently launched RoseonPad – a mobile-first centralized launchpad focused on new and emerging crypto projects.

Learn more about us: Website | Twitter | Whitepaper | Telegram | Discord | Facebook

Related Articles

RoseonX x Intract Mini Trading Competition

RoseonX x Intract Mini Trading Competition

Join RoseonX and Intract on Polygon zkEVM for an exclusive event packed with rewards! Complete tasks, conquer our mini trading competition, and grab your share of 2000 MATIC, $1000 in ROSX, XPs and ROSP Airdrop points 🔥