The Journey

Time flies fast, especially when you’re focused on your goals and the product you want to develop. We set out on this journey to create an ‘on-the-go’ mobile application that will bridge the best features of CeFi and DeFi. Our launch of the Roseon Finance application (later rebranded into Roseon WonderApp) is the fruit of this effort.

Within the week of our app launch and hosting our first staking pools, $1.1M USD was locked in the application. Our token was also listed on KuCoin,, and MEXC. To fulfill our users’ need for a complete CeDeFi application, we also launched the Swap and Bridge feature on the application in Q3 2021. We are the first mobile application to apply CeDeFi in one ecosystem as we are directly integrated with PancakeSwap. Binance only announced its first DeFi project with them last March 2022!

After completing our initial roadmap after only 5 months in operation, we added GameFi and metaverse into our developments as of Q4 2021. Around that time, we also announced Lavender Capital as our venture capital investment arm. Lavender is wholly focused on incubating and providing advisory services to numerous blockchain startups, especially those focusing on GameFi, NFT, and metaverse applications.

In November 2021, we added RoseonPad, a mobile-first launchpad. Less than 2 months after launch, RoseonPad held more than 10+ successful In-App Offering (IAO). VIP 2-5 users holding or staking $ROSN were given the first access to the sales. At the same time, the rest of the community had a chance during our whitelisting and First-Come, First-Serve (FCFS) round.

We have successfully launched +23 projects, including public IDO and Private Sales. Some of our most successful IAOs were Metastrike, CALO, FADO Go, and Sugar Kingdom.

In Q1 2022, we underwent a rebrand. We renamed our mobile application Roseon WonderApp, an all-in-one crypto application that supports our users’ cryptocurrency journey from end to end. At the same time, our business name is now officially Roseon World. We chose this name to showcase that our features are not limited to CeDeFi only but have expanded to NFT, GameFi, and metaverse developments. 

We also launched our Engage-To-Earn program where our users can earn loyalty points, Rose Points. They can use these points on our mini-games such as Spin2Win and Zombie Warriors to earn tokens, NFTs, or gifts.

Although we have been preparing for it since late 2021, we officially announced our metaverse project in March 2022. Roseon WonderLand is a rose-colored world manifesting Roseon’s features into a fantasy-filled metaverse. This development aims to give our users an enhanced experience while still providing an all-in-one solution to their crypto investment needs.

Two more games will be released in Q2 and Q3 of this year: Goblins Attack with 3D graphics and Bobblehead Ball, a football-themed game. We will also add a PVP feature on Zombie Warriors where users can bet either $ROSN or Roses and fight against other players. The winner takes all!

Despite the ongoing bear market for the past months, the Roseon team continuously builds its products. We are developing our next mini-games, adding partners for our Spin2Win prizes, Savings, and Farms. We also completed the NFT integration on WonderApp just this month.

The core team is also present in the community through our live appearances. On May 1, 2022, we attended the 1st NFT, Metaverse, and GameFi Convention in Manila, Philippines. Our CEO – Allan Ta, and BDM – Lynn Nguyen, presented to the 1,000+ attendees what Roseon is all about. The event was also streamed on Binance Live in real-time.

To become an all-one solution to our users’ crypto journey, we are helping them learn various topics related to the blockchain and NFT Industry. We post educational articles on our blogs and hold live learning sessions. Some topics we’ve held are:

  • Introduction to the NFT Industry
  • How a VC invests in projects
  • How to build a strong community in Crypto

Roseon’s core team loves talking to the community. We’ve hosted monthly Live AMAs with Founding members, provided users with the latest updates, and answered all their questions.

Marketing & Community

After a year of operation, we are proud to say that our community has grown tremendously!

WonderApp now boasts 120K+ downloads on Android and iOS, with 54K+ successful KYC and 5,000 daily active users (DAU).

We have 150,000+ combined followers on all leading social media platforms: Twitter, Telegram, and Facebook. When we decided to add GameFi into our development, we knew that we needed to cater to the platform they are most familiar with – Discord.

We also maintain our website with news and articles relating to crypto, GameFi, Metaverse, and NFTs. Our monthly traffic reaches up to 35K visitors and is as good as any crypto media site in the market. Like our user base, most of our traffic comes from Turkey, Southeast Asia, India, the US, and the UK.

(Source: Google Analytics)

Key opinion leaders (KOLs) are a major part of our marketing plan. We have onboarded more than 100 KOLs in our network since we started our marketing efforts last year. We are also proud to be one of the first crypto projects to introduce a Virtual Influencer. Roselynn is a meta-human/elf governing our metaverse project – Roseon Wonderland. To promote her as a prominent character in the NFT space, we collaborated with Space Falcon, MetaStrike, and LiteNight to produce a playable NFT collection in their respective games.

After rebranding, Roseon World was featured on +120 media sites, including Yahoo Finance, Finanzen, Morningstar Hong Kong, and Dow Jones. These reached a combined audience of over 300K people!

A big community comes with a big responsibility. We run weekly campaigns with monetary, NFT, or merchandise to keep the community engaged. We also offer 24/7 assistance via our Discord channel, Telegram moderators, and our only support email: [email protected].

We hope that everyone will be with us when we take our next steps.

This year, we will target mass adoption for non-crypto users to complete one of our goals – making crypto accessible, easy, and fun.

Investors & Partners

Aside from our community members, Roseon also had the support of our investors and partners on our journey.

At first, we raised more than 2 million USD for seed and private rounds with top Blockchain funds. These investors support our mission to simplify the world of CeDeFi. The goal is to provide mobile access to our users with capabilities and functions of DeFi, wherever and whenever.

We are proud to have partnered with more than 55 reputable projects. We are a one-stop solution not only to our users, but also for our partners. Since their inception, we’ve helped incubate their projects, and helped launch their tokens to the community via RoseonPad. For existing successful projects, we offer partnerships by providing them with staking options and NFT collaborations.

  • 21 savings pools and 14 farming pools with 18 million USD TVL
  • More than 42 Token Launches
  • More than 9 NFT Collaboration partners

Company Growth

“You don’t build a business, you build people, then the people build the business.” – Zig Ziglar

When Roseon took its first steps, there were two great leaders who paved the way – Allan Ta, the Founder and CEO, and Tri Do, our Project Manager. After our successful IDO, more brilliant entrepreneurs joined the company. This includes Francis So, ex-HSBC Macau Executive.

With the core team’s expertise and leadership, the company now boasts more than 30 employees from various departments. We have also established an in-house creative art team to show that we are focused to accomplish the integration of NFT, GameFi and metaverse into our features.

Our employees from Vietnam, Canada, Australia and Philippines showcase that we are a global company.


What’s Next?

To support our new goals and target milestones for 2022, we have established an official creative team. We are adding more team members to other existing departments such as Development, Marketing, and Business Development. 

We want to fulfill our 2022 roadmap and release the following features:

  • Additional games for our Game Center – We already have 2 more games in development, a co-op/PVP bomber called Goblins Attack and a football-themed mini-game called Bobblehead Ball. Aside from these 2, we also plan to release racing, farming, and tower defense mini-games.
  • Game Shop – Another entry to our GameFi and Engage-To-Earn features, we will integrate NFT features into our mini-games. Via the upcoming Game Shop, users will be able to purchase Mystery Loot Box and win various NFT characters and items.
  • NFT Marketplace – We will also release our marketplace where users can trade their owner NFTs, including those from the Game Shop. 
  • Fiat On/Off Ramp, including Apple Pay – Mass adoption is easier achieved when users don’t have to use P2P or external exchanges to convert their fiat money to their chosen cryptocurrency. We are working together with Banxa to integrate this feature in WonderApp. 
  • Roseon WonderLand – we want to produce a metaverse that will showcase our existing features while also providing a fun-filled world with virtual rides and landmarks. Our features, including the CeDeFi ones, NFT, and GameFi developments, will be fully integrated into the metaverse. 
  • Roseon WonderLaunch – A decentralized counterpart to our mobile-first and centralized RoseonPad. WonderLaunch, at first, will be a web-based launchpad where users can participate in token or NFT sales by simply staking their $ROSN. No monthly holding or staking amount (VIP tiers) will be required.

About Roseon World

Roseon World is the entire ecosystem covering Roseon’s developments in simplifying our users’ crypto journey. Our one-stop solution to all crypto needs is accessible via mobile or web – and soon, with our very own metaverse (WonderLand). Our intuitive but user-friendly UI eases the adoption of newcomers to our ecosystem.

Website | Twitter | Whitepaper | Telegram | Discord | Facebook

Learn more about us: Website | Twitter | Whitepaper | Telegram | Discord | Facebook

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