Lavender Capital, a cryptocurrency- and blockchain-focused venture capital firm, has raised $3M in funding from a group of private investors, the company announced on Friday.

Founded in June 2021, Lavender Capital aims to support projects that are innovative and visionary and that advance the overall development of blockchain, GameFi, DeFi and the NFT sectors. The company has thus far incubated and invested in numerous companies, including GameFi names such as Polka Fantasy, HeroFi, and Nakamoto Games. The management team at Lavender possesses many years of finance and crypto experience and possesses a strong network in the digital asset space.  

Lavender Capital is the venture capital investment arm of Roseon Finance, a licensed mobile crypto finance app that manages Crypto, DeFi & NFT portfolios and aggregates yield across DeFi and CeFi networks. With 100,000 community members throughout Southeast Asia, Roseon is emerging as a leader in the digital asset space with its easy to use mobile application offering exclusive rewards and staking and farming options, with its native ROSN token listed on Kucoin. 


GameFi Hub Community

Lavender and Roseon are based in Southeast Asia, with a strong presence in Vietnam, Philippines and Indonesia which are emerging GameFi markets with a young demographic profile highly attracted to play-to-earn games. Lavender recently started a community known as “GameFi Hub” to allow blockchain gaming enthusiasts to test, review, and play new GameFi applications and discuss exciting new projects. The objective is to further the GameFi sector through community sharing of gaming experiences, educating gamers about the GameFi space, and bringing increased exposure to gaming developers to bring their games to market.

Join the GameFi Hub Community.


Value Proposition for Start Ups

The value proposition brought by Lavender Capital towards its portfolio investments, especially to GameFi and DeFi startups, is unparalleled and this is evidenced by its success in a short period of time. In addition to pre-IDO advisory, marketing and investment support to new ventures from whitepaper conception to tokenomics, what truly differentiates Lavender is its post-IDO token support and community building capabilities in association with Roseon Finance. With its mobile app, Roseon Finance offers staking and farming services for new projects, providing immediate utility for newly listed tokens while development of the play to earn game continues and supporters await game launch. In addition, leveraging on its industry leading network and research capabilities, Roseon and Lavender link projects with partnerships with its portfolio investments and other relevant companies providing value creation opportunities for start ups.


About Roseon Finance

Roseon Finance ($ROSN) is a mobile yield aggregator that manages your crypto + NFT portfolio and optimizes yield across DeFi and CeFi networks. Acting as the gateway to DeFi, Roseon Mobile is a crypto finance app that is available on both Android and iOS and was built to help onboard new users to DeFi with its customer-centric design. Roseon has its own utility token $ROSN, with a total supply of 100 million, which is used for staking, transaction fees, and participating in tiered products and services on its mobile app.

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About Lavender


Lavender Capital is a venture capital investment firm and affiliate of Roseon Finance that invests and empowers crypto, blockchain and digital asset startups and communities. The company aims to support projects that are innovative and visionary and that advance overall development of DeFi, GameFi and NFT sectors. In addition to investment and incubation, Lavender provides pre and post IDO support towards its portfolio investments and is committed to support teams who positively impact the digital asset space.

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